The requirements for Microsoft’s new Small Business Competency have been announced by Eric Ligman on his blog http://blogs.msdn.com/b/mssmallbiz/archive/2012/04/26/what-are-the-requirements-to-earn-the-microsoft-partner-network-small-business-competency.aspx
All credit to Eric and the Microsoft Partner team for creating a solution for the Small Business Partners that brings them in to the Microsoft Partner Network (MPN) but is the criteria good for the partner or MPN as a whole? The criteria is below
To earn the Microsoft Partner Network Silver Small Business Competency, you will need to achieve the following:
- Exam Credentials:
- 1 MCP must pass 2 exams:
- Required: 70-323 – Administering Office 365
- And another exam from:
- 70-321 – Deploying Office 365
- 70-680 – TS: Windows 7, Configuring
- 70-169 – TS: Windows Small Business Server 2011, Configuring
- Business Assessments:
- Sign and complete: MOSPA (Microsoft Online Services Provider Agreement)+ Assessment
- 1 person must complete Licensing assessment
- 1 person must complete Business focused small business assessment
- Evidence:
- Must have 3 submitted customer references
- Fees:
- $1,850 (based on country)
To earn the Microsoft Partner Network Gold Small Business Competency, you will need to achieve the following:
- Exam Credentials:
- 1 MCP must pass 2 exams from:
- 70-321 – Deploying Office 365
- 70-323 – Administering Office 365
- 70-680 – TS: Windows 7, Configuring
- 1 MCP must pass 2 exams from:
- 70-321 – Deploying Office 365
- 70-323 – Administering Office 365
- 70-169 – TS: Windows Small Business Server 2011, Configuring
- 70-680 – TS: Windows 7, Configuring
- 70-642 – TS: Windows Server 2008 Network Infrastructure, Configuring
- Revenue Requirements:
- Meet a minimum revenue requirement (after renewal date after October 2013)
- The revenue requirements differs per geography
- Business Assessments:
- Sign and complete: MOSPA (Microsoft Online Services Provider Agreement)+ Assessment
- 1 person must complete Licensing assessment
- 2 people must complete Business focused small business assessment
- Evidence:
- Must have 5 submitted customer references
- CSAT Index
- Fees:
- $3,800 (based on country)
Based purely on the facts at hand I am shocked into wondering why when Microsoft made such a massive deal about getting rid of the Gold Partner badge in the old Partner model. They said it was because there were too many partners with it and it was too easy to get. Do they think that by reducing the amount of people who need Microsoft qualifications in order to achieve this new Small Business competency they are doing a good thing? Surely it is going to flood the MPN with people with a Gold Competency. Pity our customers don’t have the in depth knowledge of what is involved in getting each competency, not that they should really care as an ice cream factory or a shoe seller, they just see the words “GOLD” and think the partner must be good. Good at what though?
In defence of every current Microsoft Partner with a Gold Competency:
As a Microsoft Partner with 3 Gold Competencies and only 28 staff, I can safely say I have invested heavily in MPN, and work hard to prove the company skills to my customers. Every other partner who has a Gold Competency has done exactly the same, unfortunately Microsoft have not gone direct to any customer, bar the information on their websites and Pinpoint, to let customers know the difference between any of the competencies, all the customer sees and (think) they understand is the Gold bit.
By watering down the amount of people who need to be qualified for just one competency you will immediately see a larger demand for that competency by nature. Even larger businesses who don’t want to go to the effort of getting staff qualified regularly can now get similiar benefits all be it a reduction in Microsoft licenses to 30 (15 for Silver) and at the same financial cost as before. The cost to train and qualify staff every 2 years is significant for any business let alone a one person company who is trying to make a living.
NCI for example, as said earlier, have 28 staff. currently with 3 Gold Competencies I have had to invest in 12 staff to be qualified in a variety of exams related to those 3 competencies (I also have 4 Silver Competencies). I pay the $3800 fee and complete all the Business Assessments and Revenue requirements asked of me. Should I so wish I can abandon all of that and just get 2 people qualified in Office 365 and still be able to run my business on the amount of licenses Microsoft will give me, be supported by an account manager and get all the pre-sales advice I would ever want. My customers wouldn’t know any different, they will still see the shiny words “GOLD”
So as a Small Business Server Microsoft Most Valuable Professional, (SBS MVP), a valued contributor to the SMB Community am I wrong to put the values of the bigger business or SMB over the smaller guys? Well there are 2 sides to every story. I am 100% behind SMB businesses whether you are the sole person in the company, have a few staff or are one of the bigger boys who have grown over the years. Is this competency right for you?
The SMB Partner
People start businesses for different reasons. Some start for lifestyle reasons and tend to stay small but happy, arranging their workload to suit family life and budget. Others start to grow, profit, and sell like a commodity and they sell when they feel they will get the right price for the effort they have put in. There are always a variety of businesses who are in between who for reasons known to them are where they are now. All this leads to choice, you can decide for yourselves.
The financial aspects of this competency have to be considered. This is the same fee that all the companies with a Silver or Gold Competency now pay so you may expect the same benefits. Well they are nearly the same with the exception of the amount of Microsoft Licenses you get for your money with Gold being reduced to 30 (15 for Silver). Is that fair? well as a small business with 28 staff why do I need 100 licenses? As a two person company what are you going to do with 30 licenses? (15 licenses for Silver). The Action pack available to registered partners gives 10 licenses for a lot of products and at a much lower cost of around $400. Does that still meet your needs? How much do you make from Cloud services? Will it even pay for one exam let alone the competency fee itself?
This is the Small Business Competency right? do all your customers use Office 365? in fact, do the majority of your customers use Office 365? Well I can safely say I do have Office 365 customers now, but they are definately in the minority despite the message I appear to be getting from Microsoft marketing to convert them all. Given that the majority of SMB’s are still on premise why create a requirement to pass Office 365 exams to get the competency? oh yes, Microsoft is leading with the cloud, thats right. If Microsoft was leading with washing machines would you be jumping in to sell your customers those too? and why call it the Small Business competency and not the Office 365 competency?
Given that a requirement for Silver is exam “70 – 323 Administering Office 365″ and that the final stages are in place for this competency to go live, I looked with interest what effort Microsoft has gone to in order for my staff to prepare for the exam and find:
Learning Plans and Classroom Training
There is no classroom training currently available.
Microsoft E-Learning
There is no Microsoft E-Learning training currently available.
Microsoft Press Books
There are no Microsoft Press books currently available.
On further investigation I have been passed links from a trusted friend that may help you gain the information you need to help you along the way – remember that knowledge is key to providing the best service you can so utilise all the resources you can find
http://technet.microsoft.com/en-us/office365/hh699847
https://partner.microsoft.com/40114791?msp_id=practiceaccelerator then click on the Office 365 link for all available global sessions (future)
http://community.office365.com/en-us/default.aspx
What has also been announced is that now the Small Business Competency has been defined and about to go live, what will become of those who can’t afford to, or are unwilling to invest in it? Is this the end of the Small Business Specialist Community (SBSC)? Unfortunately YES. The SBS Community complete with the beloved Blue Badge will come to an end 12 months after the SB competency goes live. Action packs will still be available for registered partners, and you don’t need to be a part of SBSC to get the action pack. User groups may need to rely solely on self funding when the SBSC ends if they don’t already.
So how does a one man IT business who can hardly afford to pay his own way in life get on the Microsoft step ladder now? I don’t have the answers, and I can’t speak on behalf of Microsoft but if I could I imagine they would say get the Silver Competency (ommiting the find $1850, waste the other 14 licenses you’ll be entitled to, spend time and money on training and qualifications for a solution you may not even be selling)
So if you are thinking about obtaining this competency my advice, go for it. spend the 1st year working out if having a silver or gold badge has benefited your business over and above the value you have paid for it, and look back to this year as a registered partner and compare. If it helps you grow, great. If it saves you money, great. If neither, you can always decide not to renew, question is will there be anything left for you to go to then.
For Microsoft
I have questions for you that all current SBSC Partners would like to hear answers for.
1. For those not aiming for the competency, what is left for them? Is Microsoft really abandoning a vast part of their business customers?
2. Why do Microsoft feel the pricing in line with every other competency is fair when the benefits are reduced?
3. Why did you invest so much time and effort into MPN and replace the flooded “Gold” old Partner model when you are just about to flood MPN with “Gold”
4. Why did you more than double the prices to achieve “Gold” from the old Partner model to concentrate on those partners willing to invest in people and training only to water the whole thing down again?
My opinions haven’t changed all the way through this process. I have had one to one calls and meetings with Microsoft Executives and expressed my concerns over the last year and they haven’t wavered from their course so I’m writing this blog in the full knowledge I must of course be totally wrong.
I would be interested to know your opinions, are you aiming towards this competency and if so what benefits you think you’ll get compared to the other 29 competencies out there.